Case Study: MK Socks achieves 65% response rate with Emotive

MK Socks drove a 65% response rate with Emotive

MK Socks, a family-owned custom sock company in North Carolina, was looking for a better way to grow after disappointing results from email marketing alone. They turned to Emotive to find a more creative and effective way to reach their target customers.

Emotive implemented conversational texting for both SMS marketing and customer service, including Mobile Conversations and product recommendation campaigns built with Experiences. With Emotive, MK Socks achieved a 65% response rate, a 28% click-through rate, and $47K in sales, while also improving customer communication and personal engagement.

MK Socks

Matthew Boyd

Owner