Case Study: Steele achieves 52x ROI with Emotive

How Steele achieves a 52x ROI with Emotive

Steele, a household brand based in Chelsea, MA, needed a better way to stay engaged with customers and encourage repeat purchases for its durable products. To solve this, Steele worked with Emotive and used its Experiences product to create more proactive customer communication.

With Emotive’s Experiences, Steele promoted complementary products and uncovered additional purchase opportunities, helping reduce abandoned carts and increase conversions. The results were strong: a 10% click-through rate, a 17% conversion rate, and a 52x ROI, showing measurable impact from Emotive’s solution.

Steele

Ryan Huston

Director of Sales & Marketing