Case Study: Fire Cider achieves 15x ROI and boosts customer engagement with Emotive

Fire Cider improved customer engagement and drove a 15x ROI with Emotive

Fire Cider, a small maker of apple cider vinegar tonics, needed a more effective way to boost customer engagement and brand awareness while focusing on high-ROI marketing. To solve this, Fire Cider turned to Emotive’s SMS marketing platform to reach customers via text rather than email.

Using Emotive, Fire Cider launched targeted SMS campaigns and a welcome series that customers responded to favorably; Emotive’s solution helped the brand drive $150K+ in sales over SMS, achieve an average 15x ROI since May 2019, and reach welcome series conversion rates as high as 31%. Emotive’s support also enabled quick campaign launches, acting as an extension of Fire Cider’s small team.

Fire Cider

Janet Latuga

Fire Cider