Case Study: Eat Well Nashville achieves a 69x ROI with Emotive

Eat Well Nashville improved customer engagement and drove a 69x ROI with Emotive

Eat Well Nashville, a prepared-meal delivery company, was seeing low open and click engagement from email reminders and many customers missed weekly order cutoffs. They partnered with Emotive to add SMS messaging to their marketing mix and improve the timeliness and effectiveness of order reminders.

By shifting weekly outreach to Emotive’s texting platform, Eat Well Nashville saw much higher open rates, immediate customer responses and purchases, and needed fewer reminders. The campaign drove over $500K in sales in the first six months, produced a 10% abandoned-cart conversion rate, and delivered a 69x ROI for Emotive.

Eat Well

Spencer Donaldson

Eat Well