Case Study: Dugout Mugs achieves 29x ROI with Emotive

Dugout Mugs converted more paid traffic and drove a 29x ROI with Emotive

Dugout Mugs, a consumer goods company, wanted a better way to convert costly paid traffic and nurture visitors who weren’t ready to buy on their first visit. Before working with Emotive, they struggled to make their advertising spend more effective for a product that often required more consideration before purchase.

Using Emotive’s SMS marketing tools, Dugout Mugs captured visitors’ phone numbers through an on-site overlay and sent discount codes by text to drive conversions. This strategy generated over $330K in sales in the first six months, delivered a 29x ROI, and produced an 18% welcome series conversion rate, with the company on pace to exceed $700K in SMS-driven sales in its first year.

Dugout Mugs

Randall Thompson

Dugout Mugs