Case Study: Dream Duffel boosts targeted preorder engagement with Emotive

Dream Duffel gets proactive with preorders using Emotive’s Sign-up Flows and Experiences

Dream Duffel, a U.S.-based sporting goods and recreation brand, wanted to move beyond batch-and-blast marketing and adopt a more targeted approach. To do that, the company turned to Emotive, using its Sign-up Flows to capture customer interests and better segment audiences.

With Emotive’s Experiences triggered by Sign-up Flows, Dream Duffel was able to tailor messaging to specific customer groups and interests. The results included a 23% click-through rate with Experiences, a 28% conversion rate for abandoned cart Experiences, and a 73x lifetime ROI.

Dream Duffel

Elyssa Danahy

Marketing Director