Case Study: Crane and Canopy achieves record revenue lift and SMS savings with Emotive

Crane and Canopy saw record lift across all metrics when switching from Attentive to Emotive. And, they saved quite a bit of $$$

Crane and Canopy, an online bedding brand, partnered with Emotive after struggling with high SMS bills and unclear per-message costs from their previous provider, Attentive. They also wanted to improve their on-site match rate and add conversational flows for different customer segments.

Emotive’s TextPros™ audited and rebuilt the company’s full SMS funnel, optimized engaged segments using recency, frequency, and monetary value, and improved deliverability and click-through rates. As a result, Crane and Canopy saw a $27K month-over-month revenue lift, 231% MoM revenue growth, and a 119% increase in abandoned cart revenue, while reducing costs.

Crane and Canopy