Case Study: Beardbrand achieves a 10% increase in monthly sales with Emotive SMS

Beardbrand scales a personal stylist with two-way text messaging, driving an additional 10% increase in monthly sales

Beardbrand, a U.S.-based cosmetics brand, wanted to scale a personal stylist experience across its eCommerce store and better tailor recommendations to each shopper’s grooming needs. Using Emotive’s SMS platform, Beardbrand aimed to deliver hyper-personalized advice for beard, hair, and body care without losing the human touch.

Emotive helped Beardbrand integrate SMS with Shopify and build a text message quiz that automated personalized, two-way product recommendations. The result was a 26% click-through rate, a 12% conversion rate, and a 10% increase in monthly sales, showing that Emotive’s approach successfully scaled personalized shopping conversations.

Beardbrand

Sylvester Louis Castillo

Beardbrand