Case Study: UPS elevates sustainability storytelling with Emotive Brand

UPS reveals sustainability story with Emotive Brand across 220+ countries and 16.9M daily packages

UPS, a global package delivery and logistics behemoth, faced the challenge of telling its compelling but largely unknown sustainability story. The company engaged the brand strategy and design agency Emotive Brand to develop a new approach for its sustainability reporting, aiming to highlight its innovations in efficiency and responsibility.

Emotive Brand started with a small, focused group and built a bold, globally distributed sustainability brand within the larger UPS brand. The solution included a fresh, accessible graphic design and a modular approach to packaging complex data, making the information easy to understand and share. The project grew into a boardroom showpiece and a globally recognized corporate initiative for UPS, successfully communicating its commitment to a purpose beyond profit. Emotive Brand continued to manage and iterate on the program annually, pushing for improvement each year.

UPS