Case Study: Western Digital boosts recruiting and employee pride with Emotive Brand

Coho Data boosts recruiting and employee pride with Emotive Brand

Coho Data faced the challenge of attracting top engineering talent during a period of massive transformation following several acquisitions. They needed a talent brand to recruit both experienced hires and new PhDs, while also boosting pride among current employees. To address this, they engaged the vendor Emotive Brand for brand strategy and a recruitment campaign.

Emotive Brand developed the "You&" campaign, a talent-focused concept that connected a candidate's unique skills to the opportunities at Coho Data. The solution included a brand manifesto, relatable photography, and messaging anchored in research. The vendor's strategy successfully positioned Coho Data's employer brand with clarity, generating excitement and effectively speaking directly to the specific talent they needed to win the war for technical hires.

Coho Data