Case Study: Aperian evolves into a people-centered, digital-first brand with Emotive Brand

Aperian reaches over half of the Fortune Global 100 with Emotive Brand

Aperian, a pioneer in the diversity, equity, and inclusion (DEI) space, faced the challenge of modernizing its brand to reflect its shift from a consultancy to a data-driven, product-led platform. In a crowded market, they needed to confidently showcase their substantial 30-year history while standing out from competitors with more provocative but less substantive approaches. They partnered with the vendor Emotive Brand for services including brand strategy, visual identity, and messaging.

Emotive Brand developed a fresh brand experience for Aperian that balanced its deep expertise with a modern, accessible feel. The solution included a simplified name, a new logo inspired by the concept of opening gateways, and a brand campaign that positioned inclusion as a catalyst for growth. This work successfully elevated Aperian's brand awareness and effectively communicated its evolution into a robust, global platform trusted by over half of the Fortune Global 100.

Aperian