Case Study: Lake Avenue Financial achieves 3X growth and stronger client relationships with eMoney

Lake Avenue Financial Achieves 3X Growth & Stronger Client Relationships Using eMoney

Lake Avenue Financial, a Pasadena-based RIA led by CEO Alex Chalekian, helps professionals, business owners and retirees with comprehensive, plan-driven financial advice but was constrained by antiquated technology. Facing fee pressure from robo-advisors and a need to differentiate through holistic planning, Lake Avenue evaluated fintech options and chose eMoney’s financial planning platform to deliver more efficient, customized plans and better client engagement.

Using eMoney’s real-time planning, account aggregation and Vault features, Lake Avenue created “living” financial plans, uncovered millions in previously unknown client assets, and streamlined onboarding and acquisitions. The eMoney implementation enabled the firm to grow rapidly — tripling in size over three years and expanding from $30M to over $150M in AUM since adopting eMoney in 2012 — while increasing planning fees and strengthening client relationships.

Lake Avenue Financial

Alex Chalekian

Founder