Case Study: Europ Assistance achieves better website UX and conversion with Emolytics

Reliable Qualitative Data To Guide Web Marketing & Communications

Europ Assistance needed qualitative insights to complement its quantitative analytics and better understand real user needs and behaviors for a website redesign. The company wanted to assess changing visitor expectations, learn why some pages performed better than others, and gather feedback from users who did not convert. Emolytics provided access to visitors’ feelings and attitudes through its website feedback tool.

Emolytics helped Europ Assistance collect targeted qualitative data, customize the tool for specific pages, and easily analyze, share, and export results. As a result, Europ Assistance gained useful communication insights, improved its website UX and conversion, and better understood the impact of marketing actions on user experience, supporting a redesign grounded in both quantitative and qualitative data.

Europ Assistance

Alicia De Deken

E-Marketer