Case Study: Site Annonce achieves better content insights and improved display algorithms with Emolytics

Putting Quantitative Data In Perspective With Emotional Feedback

Site Annonce, the site-annonce.fr classifieds portal with over 80 million ads and one million SEO pages to manage, needed a better way to understand page performance beyond raw metrics. Working with Emolytics, the team wanted to learn how users perceived their content and why some pages performed well despite negative feedback.

Emolytics installed an easy-to-use survey module on Site Annonce’s results pages, capturing emotional feedback alongside quantitative data. This gave Site Annonce a clearer high-level view of content performance, helped identify issues in its display algorithms, and improved the business model overall by gathering more valuable user feedback.

Site Annonce

Vincent Vandegans

Head of Products