Case Study: FOTO.com achieves brand equity insights and reduced abandonment with Emolytics

FOTO.com- Customer Case Study

FOTO.com wanted to understand why visitors were abandoning its online book and picture album creation process, while also quantifying brand equity with data. Using Emolytics, the company focused on two key markets, Germany and the United Kingdom, to uncover user behavior and measure brand value.

Emolytics provided survey and feedback tools that helped FOTO.com decide to redesign its website, identify the products its audience wanted, and assess brand equity. The results included Emoscore-based insights to guide improvements and a measurable 11% higher brand equity value in Germany versus the UK, showing the impact of the Emolytics work.

FOTO.com

Stephan Pire

CMO