Case Study: YMCA of the Triangle achieves a 50% average open rate and 29% click rate for its welcome series with Emma, Inc.

YMCA of the Triangle - Customer Case Study

YMCA of the Triangle, which operates 13 branches and three overnight camps, needed a way to deliver a consistent, branded onboarding experience for new members across multiple locations while ensuring emails looked great on mobile. To solve that challenge they selected Emma, Inc.’s email marketing platform, using its design templates, sharing tools and automation features.

With Emma, Inc. the YMCA deployed shared, mobile-responsive templates and a four-part automated welcome series (one email per month for the first four months). The program boosted engagement — the series averages nearly a 50% open rate and the fourth email posts a click rate over 29% — while making it easy for branch staff to update local content and saving the central team time; YMCA leaders also praised Emma, Inc.’s support.

YMCA of the Triangle

Liz Stephenson

Director of Web Services