Case Study: Visit Philadelphia achieves a 32% click rate with Emma, Inc.'s image-first email platform

Visit Philadelphia - Customer Case Study

Visit Philadelphia, the official visitor website for Philadelphia travel and tourism, needed a way to share lots of content without overwhelming subscribers in the inbox. Working with Emma, Inc. and using Emma’s email marketing tools and list segmentation, they sought a solution that would keep long, information-rich campaigns readable and engaging on mobile.

Emma, Inc. helped Visit Philadelphia adopt an image‑heavy, scrollable tile layout with short headlines, tappable CTAs and targeted list segmentation. The result: a highly engaging send that earned a 32% click rate and showed clicks throughout the message (including the bottom), proving Emma, Inc.’s mobile-first, visual email approach significantly boosted audience engagement.

Visit Philadelphia