Case Study: University of Wisconsin–Milwaukee achieves unified brand consistency and higher engagement with Emma, Inc.

University of Wisconsin-Milwaukee - Customer Case Study

The University of Wisconsin–Milwaukee (UWM) needed to unite multiple departments—Development & Alumni Relations, Athletics, and University Relations—under one consistent brand while boosting engagement and fundraising. To solve inconsistent, off-brand email communications and better understand subscriber behavior, UWM deployed Emma, Inc.'s email platform and services (including the Emma Click Map analytics, branded templates, and Professional Services).

Emma, Inc. implemented standardized templates, Click Map-driven optimization, and Professional Services support for ADA compliance and ongoing guidance. Those changes boosted engagement and fundraising: a Vice Chancellor–led solicitation hit a 49% open rate and raised over $16,000 from 115 donations, moving key links into the top letter increased click rates, Athletics saw higher real-time engagement and replies, and campus-wide messaging became consistently branded and accessible.

University of Wisconsin-Milwaukee

Kendell Hafner

Designer