Case Study: University of South Carolina achieves 46% open rate and 25% click rate with Emma, Inc.

University of South Carolina - Customer Case Study

The University of South Carolina Athletics Department, led by CMO Eric Nichols, needed to market 21 sports to a wide range of fans—delivering both universal announcements and highly personalized content for different audience segments. To solve that challenge they partnered with Emma, Inc., deploying Emma’s Dynamic Content, Audience Segmentation, Automation and Lightbox Forms to tailor messaging and capture new subscribers.

Emma, Inc. implemented single-send Dynamic Content that showed different blocks to past vs. current season-ticket holders, plus Lightbox Forms for lead generation and automated lists per sport. The results: sustained high engagement with a 46% average open rate and 25% click rate across a list of 157,000, and more than 4,600 new subscribers gained via the Lightbox Form—demonstrating measurable uplift in personalization, list growth and conversions.

University of South Carolina

Eric Nichols

Chief Marketing Officer