Case Study: University of Minnesota achieves championship-level email engagement (48% open, 25% click) with Emma, Inc.

University of Minnesota - Customer Case Study

The University of Minnesota Intercollegiate Athletics Department (the Golden Gophers) faced a challenge: they didn’t have the data needed to make smart email marketing decisions. To solve this, they turned to Emma, Inc., using Emma’s analytics, A/B Content Testing, automation and dynamic content tools to better understand audience behavior and inform design and campaign strategy.

Emma, Inc. helped the athletics team implement data-driven, mobile-optimized newsletters with video-rich content, focused CTAs, and A/B testing (e.g., adding a play button that boosted clicks). The result: championship‑level engagement — an average 48% open rate and 25% click rate — plus clearer paths to action through targeted thank-you and feedback emails, demonstrably increasing fan engagement and conversion.

University of Minnesota

Ayodele Taylor-Dixon

Senior Associate Athletic Director