Case Study: University of Central Florida achieves streamlined approvals, doubled volunteer sign-ups and higher open rates with Emma, Inc.

University of Central Florida - Customer Case Study

The University of Central Florida faced slow, error-prone email approvals and the challenge of reaching and engaging diverse alumni segments—especially for volunteer recruitment and fundraising communications during COVID. To modernize their outreach, they adopted the Emma platform from Emma, Inc., using features like the Approvals Dashboard, EverTrue integration, A/B testing, and list segmentation.

Emma, Inc. streamlined UCF’s workflow with the Approvals Dashboard, enabled targeted lists via the EverTrue integration, and helped refine messaging through A/B testing and segmentation. The results included a one-step approvals process that saved hours, a volunteer campaign that doubled sign-ups and boosted open rates by 20%, and segmented stewardship emails that produced open rates up to 66%, demonstrating clear measurable impact.

University of Central Florida

Stephanie Odierno

Senior Associate Director