Case Study: Tito's Handmade Vodka achieves 64% average open rates and high engagement with Emma, Inc.

Tito’s Handmade Vodka - Customer Case Study

Tito’s Handmade Vodka, a craft vodka brand produced in Austin, needed a way to grow and engage fans without overburdening its small, scrappy marketing team. To solve that “bandwidth” challenge they partnered with Emma, Inc., using Emma’s email automation, list segmentation, and Emma Services (a team of email specialists) to streamline subscriber signup and nurture programs.

Emma, Inc. helped Tito’s implement a robust signup form, automated welcome and profile-update emails, and highly targeted segmented campaigns; the welcome message alone has averaged a 64% open rate and been sent to over 26,000 people. Those targeted sends drove exceptional engagement—recent Mailings like the “Mockingbird Gazette” saw opens of 90% with 36% clicks (another issue hit 82% opens and 55% clicks)—proving Emma, Inc.’s approach both lifted results and freed the Tito’s team to focus on bigger opportunities.

Tito’s Handmade Vodka

Josie Fox

Content Coordinator