Case Study: Title Boxing Club achieves brand-consistent local email marketing and increased member engagement with Emma, Inc.

Title Boxing Club - Customer Case Study

Title Boxing Club, a fitness franchise with 189 locations across 22 states and three countries, faced inconsistent local email marketing—six to seven different platforms were in use—making it difficult for corporate to maintain brand continuity and drive consistent member engagement. To solve this, the chain adopted Emma, Inc.’s email marketing platform (Emma HQ) to centralize and standardize communications across franchises.

Emma, Inc. helped onboard and train franchisees, implemented template locking and asset sharing, and enabled automation for key touchpoints. As a result, Title Boxing Club achieved strong brand continuity, higher engagement and improved retention and acquisition; for example, an automated “what to expect” email to prospects increased show rates for first classes—boosting unit revenue and same-store sales—while Emma, Inc.’s reporting gave the corporate team clearer visibility into email-driven outcomes.

Title Boxing Club

Brooke Budke

Vice President of Marketing