Case Study: ThinkFoodGroup achieves 17% higher open rates and 240% subscriber growth with Emma, Inc.

ThinkFoodGroup - Customer Case Study

ThinkFoodGroup, the multi-concept restaurant group led by Chef José Andrés, needed an email solution that could deliver beautiful, story-driven messages without a large marketing team or time to hand-code campaigns. They turned to Emma, Inc.’s email marketing platform (including its drag-and-drop editor and list segmentation tools) to balance content-based storytelling with targeted sales messaging while preserving each restaurant’s unique voice.

Emma, Inc. implemented its intuitive editor, segmentation and email services, enabling ThinkFoodGroup to send visually rich, personalized messages and manage sends by restaurant or celebrity chef. The partnership drove clear results: open rates rose 17%, opt-outs fell by 0.23%, and subscriber lists expanded by 240%, while the team continues to refine segmentation for even better targeting.

ThinkFoodGroup

Brittany Latney

Senior Digital Marketing Manager