Case Study: The University of Alabama in Huntsville achieves streamlined student inquiries and $227K in tuition with Emma, Inc.

The University of Alabama in Huntsville - Customer Case Study

The University of Alabama in Huntsville (represented by graduate studies marketing coordinator Midori Maloney) was overwhelmed by a high volume of individual student inquiries and needed a way to respond quickly while keeping messages personal. To solve this, they turned to Emma, Inc., using Emma, Inc.'s email automation platform to manage and streamline inquiry responses and follow-ups.

Emma, Inc. implemented an automated "Website Inquiry" workflow that sends an immediate acknowledgement, a personalized official response, and a follow-up two weeks later, ensuring no student slips through the cracks. The results: a sustained 61.8% open rate and 21.5% click rate, 19% of inquirers applied, 61% of applicants enrolled, generating about $5,500 in fees and approximately $227,000 in new tuition — all while preserving a personal touch.

The University of Alabama in Huntsville

Midori Maloney

Marketing Coordinator