Case Study: The Palm Restaurant Group achieves a 7% overall open-rate lift and 68% welcome campaign open rate with Emma, Inc.

The Palm Restaurant Group - Customer Case Study

The Palm Restaurant Group, a family‑owned dining company with more than 20 locations, needed a more user‑friendly, scalable way to personalize promotions and keep guests engaged. They turned to Emma, Inc., adopting Emma’s email marketing platform and Professional Services to simplify brand control, segmentation, automation, and franchisee training.

Emma, Inc. implemented targeted campaigns, welcome automations, and ongoing strategic guidance and design support from its Professional Services team, including segmentation and re‑engagement tactics. The Palm Restaurant Group saw measurable gains: a 7% lift in overall open rate, a welcome campaign open rate of 68% with a 35% click rate (average open rate 59% and unsubscribe rate 0.12%), boosting engagement and loyalty.

The Palm Restaurant Group

Sarah Matista

Marketing Manager