Case Study: The New School achieves higher alumni engagement and $20K in email-driven donations with Emma, Inc.

The New School - Customer Case Study

The New School, a private design and research university in NYC, needed a way to scale consistent, on‑brand email communications across many departments and a large, highly segmented alumni base. They adopted Emma, Inc.’s email marketing platform — using features like locked templates, an approvals dashboard, dynamic content and list segmentation — to eliminate custom HTML work, enforce brand standards, and simplify campaign creation for non‑technical staff.

Emma, Inc. implemented template locking, segmentation and analytics (including Mailing Score) so teams could quickly send tailored messages and measure performance. The New School ran a 44‑version segmented campaign that drove $20,000 in donations, a Founder's Day email that generated 54 gifts totaling $5,400 and achieved a 54% open rate from a non‑donor audience; overall, 80% of first‑time donors come from email, showing clear fundraising and operational impact.

The New School

Carrie Kran

Associate Director for the Annual Giving Programs