Case Study: The Honey Baked Ham Company boosts store foot traffic and email engagement with Emma, Inc.'s Emma HQ

The Honey Baked Ham Company - Customer Case Study

The Honey Baked Ham Company, a food retailer with over 400 U.S. locations, needed a more flexible email platform to support a mix of franchised and company-owned stores and improve local marketing control. After finding their previous provider inadequate for a distributed organization, they switched to Emma HQ from Emma, Inc. to power retail store email marketing and their My HoneyBaked Rewards signup flows.

Emma, Inc. implemented Emma HQ’s corporate and sub-account structure, approval workflows, and Emma forms for signups, and recommended a re-engagement campaign to clean the list. The result: about one-third of inactive contacts opted out, deliverability and engagement improved, and open rates rose 23%; the approvals dashboard also saved time while letting store managers create local emails under corporate control—measurable wins attributed to Emma, Inc. and Emma HQ.

The Honey Baked Ham Company

Carl Jacobson

Digital Content Strategist