Case Study: Texas Christian University achieves 60% email open rates and boosts student engagement with Emma, Inc.

Texas Christian University - Customer Case Study

Texas Christian University (TCU) needed a better way to reach students who are constantly bombarded by campus communications and constrained by limited on‑campus marketing methods. Brad Thompson, Assistant Director of Student Activities, turned to Emma, Inc. for an upgraded email marketing and analytics solution to cut through the noise and make campus outreach more attractive and trackable.

Emma, Inc. provided a custom email template, analytics and a Response page, and integrated email metrics into TCU’s Dasheroo dashboard so the team could see opens and clicks across a 10,000‑person list. The results were measurable: TCU is regularly seeing about a 60% open rate, stronger engagement metrics, more requests from student groups to be featured, and the ability to tailor programs based on real email data.

Texas Christian University

Brad Thompson

Assistant Director of Student Activities