Case Study: Shriners Hospitals for Children streamlines nonprofit email marketing with Emma, Inc.

Shriners Hospitals for Children - Customer Case Study

Shriners Hospitals for Children, a network of 22 nonprofit pediatric medical facilities, needed a better way to manage a large and fragmented email program across headquarters and 21 agency accounts. Before working with Emma, Inc., the team used multiple systems like Outlook, Mailchimp, and Constant Contact, which created problems with unsubscribe management, compliance, brand consistency, and deliverability across more than 600,000 email recipients.

Emma, Inc. implemented Emma HQ with tiered accounts, locked branded templates, user permissions, segmentation, and automation to centralize email marketing while letting each hospital customize content. The result was a more streamlined, compliant, and consistent email operation that improved reputation and deliverability, supported year-over-year revenue growth, and helped staff focus more on fundraising and less on email administration.

Shriners Hospitals for Children

Martin Quessenberry

Director, Digital Projects & Innovation