Case Study: Senior Golfers of America achieves 65% open rates and nearly doubled membership with Emma, Inc.

Senior Golfers of America leverages email newsletters to connect more meaningfully with SGA’s audience and increase its revenue

Senior Golfers of America, a traveling country club for golfers over 50, needed to move from printed correspondence to digital communications to deliver timelier news and strengthen member connections. They chose Emma, Inc.'s email marketing platform for its intuitive, easy-to-use tools to create regular e-newsletters and digitize member outreach.

Working with Emma, Inc., SGA deployed branded, templated e-newsletters twice monthly, used Emma’s segmentation to target members and non-members, and launched online renewal campaigns like “Save a Stamp.” The change produced a 65% open rate (vs. a 21% industry average), a 0.15% unsubscribe rate, nearly doubled membership over ten years, and lowered costs while making email the primary tool for growth and engagement.

Senior Golfers of America

Cynthia Swanson

Director