Case Study: School of Rock achieves a 54% average open rate and streamlined franchise email marketing with Emma, Inc.

School of Rock - Customer Case Study

School of Rock, a performance-based music school franchise with over 165 locations, needed an email marketing solution that could scale across franchises, replace a legacy platform, and deliver timely, personalized messages to both current students and prospective customers. To solve that challenge they chose Emma, Inc.’s franchise-focused email marketing platform, leveraging its automation, dynamic content, and integrations (notably with Front Desk) to support localized campaigns while maintaining brand control.

Emma, Inc. implemented a centralized franchise dashboard, reusable branded templates, automation workflows, dynamic content, and a robust Front Desk integration to sync customer data for precise segmentation. The result: School of Rock achieved an average open rate of 54% across locations, improved campaign visibility and efficiency for franchisors and franchisees, and better personalized, timely outreach that drives engagement and enrollment.

School of Rock

Sam Dresser

Senior Director of Information Strategy