Case Study: PreSonus achieves 101% sales increase and major email engagement gains with Emma, Inc.

PreSonus - Customer Case Study

PreSonus, a Baton Rouge–based maker of professional audio recording hardware and software, needed a more capable email marketing platform to support a major product launch and scale ongoing customer communications. After finding their previous ESP limiting, PreSonus selected Emma, Inc. for its segmentation, automation workflows, editor, CRM API integration, sub-account capabilities, and deeper analytics to deliver more targeted, personalized campaigns.

Emma, Inc. helped PreSonus implement richer newsletters, A/B subject-line testing, geographic and product-based list segmentation, customized sign-up forms, and automated onboarding and gated-content campaigns synchronized with their CRM. The results were dramatic: average open rates +8%, click rates +14%, bounce rate down 95%, opt-outs down 29%, forwards up 1,657%, and direct sales up 101% year over year — benefits PreSonus attributes to using Emma, Inc. to maximize ROI.

PreSonus

Carl Jacobson

Marketing Director