Case Study: Patina Restaurant Group boosts guest engagement and revenue with Emma, Inc.

Patina Restaurant Group - Customer Case Study

Patina Restaurant Group, the national fine‑dining leader operating 57 locations, faced the challenge of staying top‑of‑mind with guests, personalizing offers across many restaurants, and proving email’s impact on revenue. To solve this they adopted Emma, Inc.’s email marketing platform to centralize segmented campaigns, split testing, and mobile‑responsive templates so they could speak directly to loyal guests with tailored content.

Emma, Inc. enabled advanced list segmentation, A/B subject‑line testing, integrations with Venga and Google Analytics, and connections to POS/reservation data, giving Patina Restaurant Group clear attribution and optimization tools. The result: higher response rates and improved event attendance, measurable business impact from email, and better campaign performance insight (opens: 59.2% mobile, 40.8% desktop) — all managed more efficiently across their restaurants thanks to Emma, Inc.

Patina Restaurant Group

Rachel Insler

Director of Marketing