Case Study: Orangetheory Fitness achieves scalable, on-brand email operations and 30% time savings with Emma, Inc.

Orangetheory Fitness - Customer Case Study

Orangetheory Fitness, a privately owned fitness franchise with 1,000+ studios, needed a scalable way to manage hundreds of local studio newsletters while preserving brand consistency and subscriber engagement. After outgrowing Constant Contact, the company partnered with Emma, Inc. and adopted Emma HQ to streamline approvals and give franchisees direct control over localized email content.

Emma, Inc. implemented Emma HQ’s approvals dashboard, templating and sub-account features so studios can build newsletters and submit them for regional review, allowing a small corporate team to approve sends efficiently. The change cut time spent on email marketing by 30%, supports management of over 1,000 studio newsletters monthly, improved brand consistency, and delivered measurable engagement—one campaign saw a 48% open rate, 32% click rate and 183,000 site visits—while overall results trend upward with Emma, Inc.’s platform.

Orangetheory Fitness

Meredith Parks

Email Marketing Strategist