Case Study: Oakland University achieves unified, brand-consistent and rapid emergency communications with Emma, Inc.

Oakland University - Customer Case Study

Oakland University, a public research university north of Detroit with more than 19,000 students, faced fragmented and inconsistent email communications across departments that weakened brand recognition and made urgent messaging difficult. To solve this, Oakland University implemented Emma, Inc.’s platform (Emma HQ), using its drag-and-drop builder, branded templates and tiered account structure to standardize messaging and regain control of campus communications.

Emma, Inc. helped Oakland University roll out locked, ADA‑compliant templates and centralized list management for more than 2,000 campus users, enabling departments to send on-brand messages while preserving local autonomy. The result: unified and credible email campaigns, faster emergency response (prebuilt templates can produce a draft in under five minutes), improved analytics and stronger overall engagement across the university.

Oakland University

Todd Nucci

Director of Marketing and Web/Digital Services