Case Study: Liberty Tax achieves consistent brand messaging and streamlined email management for 2,000 franchises with Emma, Inc.

Liberty Tax - Customer Case Study

Liberty Tax, a national tax-preparation franchise with 4,000 locations and 2,000 sub-accounts, needed a way to protect its brand and maintain consistent customer messaging across thousands of franchise owners. To centralize communications and empower franchisees with minimal marketing experience, Liberty Tax selected Emma, Inc.’s email marketing platform and Professional Services (templates, training, migration and automation).

Emma, Inc. migrated Liberty Tax’s data with zero downtime, provided editable templates, live webinars and a single dashboard to manage 2,000 accounts, and delivered immediate results — one franchisee reported three new customers the day after their first send. By using Emma, Inc.’s segmentation, automation and reporting tools, Liberty Tax has standardized communications, improved brand recognition and is positioned to scale targeted, timely campaigns.

Liberty Tax

Kathleen Guzman

Marketing Communications Specialist