Case Study: Nashville Predators achieves sold-out Bridgestone Arena and soaring email engagement with Emma, Inc.

How Nashville Predators and Bridgestone Arena Keep the Stadium Filled to Capacity

The Nashville Predators and Bridgestone Arena rely on Emma, Inc.'s email marketing solution (Emma by Marigold) to promote games, concerts and family shows to a 4.5 million–contact database. Their challenge was to market a season’s worth of diverse events while keeping engagement high, minimizing opt-outs, and selling last-minute ticket blocks quickly and efficiently.

Using Emma, Inc.'s platform—audience segmentation, fast campaign deployment and the Editor tool—the team sends personalized newsletters across 12 sub-accounts, producing open rates of 50–70% for season ticket citizens (versus 25–30% for the general public and a 34.5% industry average) and click-to-open rates of 15–20% (versus 2.5% and 1.33% respectively). The result is sustained ultra‑high engagement, low opt-out rates, faster last‑minute ticket sales and increased revenue from targeted email offers.

Nashville Predators

Lindsay Rutledge

Director, Consumer Strategy & Communications