Case Study: Hammock achieves double email open rates with Emma, Inc.

Hammock - Customer Case Study

Hammock, a creative marketing agency, faced low engagement from a content-heavy email that subscribers weren’t opening. As a longtime Emma, Inc. customer, Hammock leveraged Emma, Inc.’s email platform — including split testing, customizable preheader text, the campaign editor and list segmentation — to rethink their approach to subscribers.

Using Emma, Inc., Hammock launched the biweekly “Idea Email,” a clean, concise “un-newsletter” that delivers one useful marketing idea per send and uses split tests and preheader optimization to refine subject lines and targeting. The change doubled open rates compared with their previous emails and generated noticeably more positive subscriber feedback and engagement.

Hammock

John Lavey

President and COO