Case Study: Southern lifestyle brand Garden & Gun achieves 40% list growth and 400% website traffic increase with Emma, Inc.

Garden & Gun - Customer Case Study

Garden & Gun, the Southern lifestyle brand anchored by an award‑winning magazine with more than one million readers, needed a way to keep its highly engaged audience hungry for original content while continuing to grow its email list. Digital Media Director Kim Alexander turned to Emma, Inc., using Emma’s email marketing platform, customizable templates and custom design services to create on‑brand editions of their newsletter, Talk of the South, without adding to her workload.

Emma, Inc. implemented tailored templates, design support, split‑testing and list‑building best practices across Garden & Gun’s site and channels, plus an expert team to manage campaigns. The results: Garden & Gun’s email list grew nearly 40%, open and click‑through rates sit well above industry norms, and website traffic after mailings quadruples (a 400% increase), directly boosting ad and sponsorship revenue.

Garden & Gun

Kim Alexander

Digital Media Editor