Case Study: Florida State University raises $1.6M and boosts donor engagement with Emma, Inc.

Florida State University - Customer Case Study

Florida State University faced the twin challenges of maintaining consistent institutional branding across departments and improving donor targeting with limited subscriber data. To address this, the FSU Foundation adopted Emma, Inc.'s email marketing platform — using tools like the template builder for brand consistency, Clickmap and Mailing Score analytics for performance insight, and the EverTrue integration for richer donor intelligence.

Emma, Inc. helped FSU segment audiences, refine CTAs, and benchmark campaigns, enabling faster strategy adjustments and more targeted asks. The results were measurable: two recent campaigns generated about $1.6 million in gifts ($1,075,085 from a summer student-experience appeal and $560,824 for the Student Emergency Fund), 1,730 gifts in the larger campaign, and a Veteran’s Day effort that produced 41% of gifts from new academic donors.

Florida State University

Amanda Wood

Senior Director of Communications