Case Study: Dogfish Head achieves 83% email open rates and higher conversions with Emma, Inc.

DogFish Head - Customer Case Study

DogFish Head, an award‑winning craft brewery producing nearly 250,000 barrels annually, needed a reliable way to sell more beer and raise brand awareness across many styles, states and fan segments. To streamline and scale their email efforts they turned to Emma, Inc.’s email marketing platform, using automation and segmentation to welcome new subscribers and keep fans and distributors informed.

Using Emma, Inc., DogFish Head launched an automated welcome series, bold CTA‑driven templates, and highly targeted mailings (including a Mug Club series for their web show). The results were dramatic: the first welcome email averaged an 83% open rate, follow‑ups averaged ~78% open with 27% and 26.9% click rates, and the web‑series mailings averaged 58% opens and 33% clicks — driving awareness, engagement and direct purchases.

DogFish Head

Janelle Miley

PR Coordinator