Case Study: Cystic Fibrosis Foundation achieves 250 new monthly donors and 30% growth in monthly giving with Emma, Inc.

Cystic Fibrosis Foundation - Customer Case Study

The Cystic Fibrosis Foundation, a national nonprofit with over 70 local chapters, faced fragmented email operations (each chapter using separate Constant Contact accounts), limited oversight, and the sudden need in 2020 to pivot from in‑person to virtual fundraising events. They selected Emma, Inc.'s Emma HQ email marketing platform for its affordability, centralized management, and ease of use to better align chapters, protect branding, and streamline communications.

Using Emma, Inc.'s Emma HQ, the Foundation consolidated subaccounts, shared locked templates and assets, applied list segmentation, and ran coordinated campaigns for virtual events, registration, reminders, and a post-event matched giving drive. The result: they met their goal of 250 new monthly donors from the virtual event, grew monthly giving membership by more than 30%, and gained faster, more consistent chapter support and measurable increases in email-driven engagement and donations.

Cystic Fibrosis Foundation

Patrick Hackett

Field Marketing Manager