Case Study: Convince & Convert achieves a highly engaged 40,000+ subscriber newsletter and smarter segmentation with Emma, Inc.

Convince & Convert - Customer Case Study

Convince & Convert, led by Jay Baer, publishes the daily newsletter Definitive to build an engaged audience rather than push sales. To better tailor content, segment readers, scale automation and manage sponsor placements, Convince & Convert chose Emma, Inc.'s email marketing platform.

With Emma, Inc., they implemented list segmentation, click-map analytics, a welcome series and are building automated drip campaigns; Definitive now reaches more than 40,000 subscribers Monday–Thursday and delivers clearer engagement signals to inform content and sponsor selection. Emma, Inc.'s success team also supported campaign setup and optimization, helping improve execution, audience growth and sponsor visibility.

Convince & Convert

Kelly Santina

Head of Operations and Media