Case Study: Charity: Water achieves 95% program growth and reliable year‑round donations with Emma, Inc.

Charity: Water - Customer Case Study

Charity: Water, a nonprofit that brings clean drinking water to communities worldwide, faced the familiar nonprofit challenge of sharp year-end fundraising spikes followed by a drop to zero in January. To drive donations year‑round they launched a subscription-based recurring giving program called The Spring and partnered with Emma, Inc., using Emma’s email marketing automation to build and sustain a community of monthly donors.

Using Emma, Inc.’s email marketing platform and automation, Charity: Water delivered exclusive content (like the "The Journey" video series), triggered impact emails when cards were charged, and personalized outreach based on subscriber feedback. The Spring grew to over 11,700 subscribers and achieved more than 95% program growth in a year, giving Charity: Water a reliable, trackable stream of recurring donations and stronger donor engagement.

Charity: Water

Scott Harrison

Founder and CEO