Case Study: Canyon Ranch achieves record multimillion‑dollar Cyber Monday sales with Emma, Inc.'s email services

Canyon Ranch - Customer Case Study

Canyon Ranch, the world’s recognized leader in luxury spa vacations, faced the challenge of driving significant Cyber Monday gift‑card sales despite having only one product to promote and a large, diverse subscriber list. To execute a high‑volume, highly targeted email push while minimizing unsubscribe risk, they partnered with Emma, Inc. for email marketing strategy, technical implementation, and services support.

Emma, Inc.’s Services Team worked with Canyon Ranch on segmentation, pacing, and technical setup—creating a sub‑account, scheduling ~30 targeted mailings to roughly 200,000 qualified contacts, and enabling a “mute” option to preserve subscribers. The campaign delivered a record, multimillion‑dollar Cyber Monday performance, generated the bulk of revenue through segmentation, saved hundreds of subscribers, and expanded Canyon Ranch’s marketing capabilities at a lower cost than adding headcount.

Canyon Ranch

Joshua Surridge

Corporate Digital Marketing Strategist