Case Study: Barre Fitness streamlines CASL-compliant email signups with Emma Services

Barre Fitness - Customer Case Study

Barre Fitness, a Canadian barre studio franchise, faced the challenge of navigating Canada's strict Anti-Spam Law (CASL) which requires express consent for emails. Their original signup process was clunky and created a poor user experience for new subscribers. They worked with the vendor Emma to find a solution using Emma's email marketing and automation services.

Emma's Services Team implemented a smart, streamlined signup form that simplified the permissions process for users while ensuring CASL compliance. This solution was turned around in approximately three days from concept to implementation. As a result, Barre Fitness can now confidently reach more clients and franchisees with their email program while providing a much better experience.

Barre Fitness

Ella Jotie

Co-founder