Case Study: Baby Boot Camp achieves 59% average open rates and streamlined franchise email management with Emma, Inc.

Baby Boot Camp - Customer Case Study

Baby Boot Camp, a nationwide fitness franchise that supports new moms with classes, nutrition, and community, needed a better way to share class changes, programs, and events across many locations while keeping a consistent brand. They turned to Emma, Inc.'s franchise email platform to provide a tiered structure with corporate oversight and individual sub-accounts for franchise owners.

Emma, Inc. implemented branded templates, a tiered account structure, and easy-to-use tools so franchisees can personalize and send local emails in just a few clicks. The solution kept messaging on-brand, saved time for owners, and delivered strong engagement—Baby Boot Camp now averages a 59% open rate across all sub-accounts.

Baby Boot Camp

Katelyn Battaglia

Director of Marketing