Case Study: Antique Archaeology boosts fan engagement and merchandise sales with Emma, Inc.'s email marketing

Antique Archaeology - Customer Case Study

Antique Archaeology, Mike Wolfe’s retail business from the History Channel’s American Pickers, wanted a better way to connect fans with its stores and merchandise while telling the stories behind its finds. To do this, Antique Archaeology turned to Emma, Inc. for an email marketing solution to grow subscribers, promote new product lines, and drive visitors to both its Iowa and Nashville locations and online shop.

Emma, Inc. provided email tools including Lightbox Forms to capture subscribers and List Segmentation to deliver targeted campaigns, which Antique Archaeology used to launch the Two Lanes apparel line and promote its Restoration Lighting Collection. The program drove strong engagement — average open rates of 30% and click rates of 20% — helping the retailer start conversations with fans, boost awareness of new merchandise, and expand its online sales channel.

Antique Archaeology

Lauren Wray

Content/Store Manager