Case Study: Bodyline Center boosts traffic and conversions with Eminence SEO and web optimization

Bodyline Center boosts traffic 70% with Eminence

Bodyline Center, a slimming institute in Geneva, faced challenges with its mobile user experience and needed to improve its conversion rate while maintaining its SEO positioning. They also required a system to collect data for retargeting and streamline reporting. The institute partnered with Eminence, a digital marketing agency, to address these objectives.

Eminence implemented a strategy that included improving site ergonomics, adding call-to-action buttons, and ensuring the design was mobile-friendly. They successfully migrated the site's content and URLs to preserve SEO rankings and implemented tracking via Google Analytics and Facebook Pixels. As a result, the client saw a 70% increase in traffic, a 74% increase in sessions, a 47% increase in conversions, and a decrease in mobile bounce rate over a one-year period.

Bodyline Center